District Pushes Measure C


Photo by: Larry Valenzuela

A student walks near a State Center Community College District billboard promoting Measure C at the southeast entrance to Fresno City College on April 18, 2016.

An informational campaign is sweeping through the Fresno City College community as new banners and lawn signs lay out the hopes and plans for Measure C in and around the campus.

The bond measure is up for vote in the June 7 elections, but with 60 to 64 percent of voters voting by absentee ballot and could get their ballots as early as May, the college is hoping to get as much information to the public and surrounding areas as soon as possible.

According to Lucy Ruiz, the district’s public relations officer, the district is almost the size of the state of Connecticut, and because of its size, “someone in Oakhurst might not know what’s going in Fresno.”

The district itself cannot be advocating for the measure, but what they can do is provide ample information in order for voters to make informed decisions.

The signs provide statistics, and the district also has fact sheets and a brochure that detail all that the bond measure hopes to achieve.

According to Ruiz, each campus has formed committees to aid in the effort of getting the bond passed. Those committees, made up of students, faculty, staff and community members, have been meeting after business hours as well as off campus.

As the election draws closer, 30-seconds ads will be shown during movie previews at Maya Cinema; other advertisements will on the radio and local newspapers.

The regular campaign that urges people to vote yes is being funded by contributors.

The signs posted around the FCC campus state that Measure C will help FCC “construct a new Math Science Building, construct additional parking, improve technology, modernize and repair existing facilities and infrastructure, improve accessibility for the disabled, and construct a West Fresno Educational Facility.”